Every summer, churches discover something amazing: some of the kids who show up for VBS come from families that don’t regularly attend church—and sometimes from homes where the parents aren’t believers at all.
This is one of the hidden gifts of Vacation Bible School. It’s not just a children’s ministry program; it’s a chance to welcome entire families who might never step inside a church otherwise.
Here are some ways VBS can open doors with parents and caregivers who may be hesitant about church life.
First Impressions Matter
For many parents, the drop-off line is the very first time they’ve interacted with your church. A friendly smile, clear signage, upbeat background music, and a smooth check-in process can help nervous parents feel at ease.
When they sense warmth and competence, they’ll be far more likely to come back—maybe even curious about what’s happening inside.
Involve Them Gently
Some parents will drop off their kids and leave right away, and that’s fine. But others may be open to staying for a few minutes. Give them that option by:
- Inviting them to watch the opening rally without pressure.
- Welcoming them at the closing celebration so they can see the songs and hear the Bible Point of the day.
Even if they only stay once or twice, they’ll walk away with a positive picture of what their child is experiencing.
Keep It Relational, Not Just Informational
Parents who aren’t familiar with church might feel overwhelmed by theological jargon. That’s why your take-home resources should be simple, friendly, and focused on relationships.
For example:
- Instead of “Today’s lesson on substitutionary atonement,” say, “Today we learned that Jesus is our forever friend, no matter what.”
- Instead of “Your child memorized John 14:6,” say, “Ask your child to tell you the special Bible verse they practiced today.”
This makes it easier for parents to connect at home—even if faith is brand new to them.
👉 To make this simple, download our VBS Parent Connection Card Template [here]. Just add your daily Bible Point and send it home with kids.
End With a Celebration
Your closing rally may be the very first time some parents step inside a worship service. Use it as an opportunity to:
- Let kids sing their favorite VBS songs with motions.
- Share highlights of the mission project.
- Thank parents for trusting your church with their children.
Keep the tone joyful, warm, and welcoming. Sometimes a parent’s heart opens when they see the joy of their own child worshiping.
Bridge to Sunday
The last day of VBS shouldn’t feel like “goodbye.” Instead, use it as a bridge. Provide a simple Next Steps card that highlights:
- Upcoming kids programs
- Family events
- Sunday service times
Make sure it’s easy, not overwhelming. One or two clear invitations is enough.
Final Thoughts
VBS is about kids, but it’s also about families. When parents who don’t normally attend church see their kids having fun, learning about Jesus, and serving others, walls start to come down.
Remember that every handshake, every conversation, and every take-home card is an opportunity to show the love of Christ—not just to kids, but to their parents too.
💡 Ready to connect with families in a simple, welcoming way? Grab our VBS Parent Connection Card Templates and start building bridges that last beyond VBS week.
